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Cities by the sea have a strong identity which comes from the historic relationship between an urban community and the ocean and is important in attracting tourists. This chapter analyzes urban regeneration, waterfront redevelopment, touristic valorization, and marketing strategies used by seaside cities that, by sharing their maritime culture, have achieved integrated urban transformations. This is facilitated by developing a “collaborative commons” of producers and consumers for the touristic enhancement of the metropolitan area such as Naples.

The fire resistance evaluation of a timber member is an important and complex problem of structural design. In order to solve this problem, it is crucial to have reliable information on the temperature distribution within a timber cross-section exposed to fire, and to develop a numerical model for the prediction of such a quantity. The paper reports the experimental-numerical comparisons in terms of temperature distribution within a timber member made from radiata pine LVL (laminated veneer lumber) exposed to fire. The experimental tests were performed at the University of Canterbury and BRANZ (New Zealand) on 146×60, 300×105 and 360×133 mm LVL members. The temperature distribution was monitored using several thermocouples. The numerical results were obtained using the Abaqus FE code with different conductive models. The Eurocode 5 and Frangi's proposals led to similar results characterized by acceptable approximation close to the surface. Since the accuracy reduced for deeper fibres, a new proposal based on a different variation of the conductivity with the temperature was made. The proposal led to acceptable approximation throughout the tested cross-sections.

This paper aims to investigate the link between accounting, religion and art to understand the managerial approach of the Confraternity of Corpus Domini of Urbino and the phenomenon of art commissioning between 1465 and 1513.

This study is based on the interpretive historical method used to understand, through accounting, the managerial role of confraternities within the economic activity of art commissioning. To this purpose, the present analysis is based on a primary source, represented by the book of revenues and expenses, named B1 (1465–1513).

The analysis has provided evidence of the role of Urbino’s Confraternity in supporting art commissioning and its capacity to invest significant resources in favor of the social, religious and institutional environment of the time. Results show the connection between Urbino’s Confraternity and painters based on their commissioning agreements, the relation between painters and the Ducal Court and, finally, the role of the Duke of Urbino in funding the Confraternity’s initiatives for painters. Thus, this study highlights the major role played by Urbino’s Confraternity in art commissioning, an instrumental part of the Confraternity’s mission.

This paper presents a unique case study that brings out the managerial approach in art commissioning through accounting documents which make activities and links visible.

Se Heine non giunse fino a Roma, in compenso vi arrivarono altri non meno illustri tedeschi, il cui genio si immortalò nel campo musicale. Per non parlare di Händel, che visitò Roma nel 1707, nè di Gluck, che vi venne nel 1756, ricorderemoper il'700 — Wolfango Amedeo Mozart e — per 1'800 — Riccardo Wagner.

The purpose of this study is to segment consumers using personal values and to link the resulting typologies with shopping styles for the fashion apparel (FA) market.

The Schwartz value inventory (SVI) was suitably modified for the Spanish fashion retail consumer context using expert and consumer panels and then administered. Firstly, principal components analysis was conducted to identify the motivational value types and compare with Schwartz. Secondly, cluster analysis was used to create a typology of Spanish fashion consumers. Finally, ANOVA analysis was conducted to link the consumer typology with a typology of shopping styles.

Eleven motivational types of consumer values were found (congruent with Schwartz's results), however with slight differences leading to the uncovering of Spanish culture‐specific motivational types such as “ecology”, “inner peace” and four distinct motivational types of “self‐direction”. This further led to the emergence of four fashion retail consumer segments which could be linked to shopping styles with six of the eight shopping styles showing significant differences across segments.

Results may vary with cultural context and consumer industry context suggesting future research opportunities.

Cultural differences in consumer values cannot be ignored even amidst globalization. Therefore, the use of consumer values for Spanish fashion retail consumer segmentation and its further link with shopping styles has significant implications for fashion retail marketers as it can be used to plan the retail marketing mix strategy.

The study has originality and value since the results provide interesting empirical evidence of the usefulness of personal values as a consumer segmentation tool, and expand one's knowledge on the relationship between cultural values and consumer shopping behaviour in a critical but neglected research domain; the Spanish fashion retail context.